Top 5 Virtual Fitness Programs in Italy, Q4 2022

In the fourth quarter of 2022, the top virtual fitness programs in Italy showed notable trends in downloads, revenue, and active users. Data from Sensor Tower provides insights into the performance of these apps on a unified platform.

Strava: Run, Bike, Hike saw a gradual decline in weekly revenue, starting from about $34.5K at the end of September to a low of $17.8K in mid-December before rebounding to around $39K in the last week of December. Weekly downloads fluctuated, peaking at 6.3K in early October and dropping to approximately 3.8K in early December, with a slight rise to near 6K by the end of December. Active users decreased from roughly 204.7K to 159.7K by early December, but the app ended the quarter with about 190.9K active users.

Buddyfit: Fitness & Yoga experienced some ups and downs. Weekly revenue hit its highest at around $34.5K in late November, sinking to about $8.2K in early December, and then slightly rising to nearly $12K by the end of the year. Downloads followed a similar pattern, peaking at 8.2K in mid-October before a significant drop to roughly 2.5K in mid-December. Active users showed a gradual decline, starting from about 20.7K in late September to approximately 15.5K towards the end of December.

Sweat: Fitness App For Women maintained a relatively stable revenue, hovering around $9.8K at the start of October and closing the year at about $9.7K. Weekly downloads and active users saw a downward trend, with downloads dropping from 1.9K in early October to just 94 in mid-December, and active users decreasing from 7.6K to approximately 3.5K over the same period.

Wikiloc Outdoor Navigation GPS showed a varied performance. Weekly revenue peaked at around $10K in early November before dipping to about $4.5K in mid-December and closing the year at $7.6K. Downloads fluctuated, reaching a high of 9.3K in late October and dropping to around 2.4K by mid-December. Active users saw a slight decrease from 26K at the end of September to about 21.1K in early December, with an increase to approximately 25.2K by the end of the year.

Freeletics: Workouts & Fitness experienced relatively stable weekly revenue, starting at approximately $8K in late September and ending the year at about $7.1K. Downloads showed minor fluctuations, peaking at 4.1K in early December and then dropping to about 2.5K by the end of the year. Active users decreased from about 63.2K in late September to roughly 52.8K by the end of December.

For more detailed insights and data on these apps, visit Sensor Tower.